Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
WYN Solutions’ Venus Toro will lead a session titled Advertising in Spanish – It’s Not Just for Texas.
WYN Solutions’ Venus Toro
Toro will detail how the Spanish-speaking population is the largest minority market – and growing in the United States. In 2020, the Hispanic market commanded over $1.9 trillion in purchasing power, an increase of 87 percent from 2010. Interestingly, the states with the fastest growth in the Hispanic market are not along the southern border. The states with greater than 100 percent growth in Hispanic populations are: North Dakota, South Dakota, Montana, Idaho, New Hampshire, Oregon, Washington, Massachusetts and Pennsylvania. This means that Spanish-language marketing is key for dealers from coast to coast.
As this market evolves, we know more about their purchasing behavior and trends. For example, did you know that:
Hispanic buyers consider more brands during the purchase process than others?
Hispanic buyers prefer to have their cars sold to them in Spanish?
The reputation of the seller – both the manufacturer and the dealership – is very important to the Hispanic buyer
In this presentation, Toro will explore the trends in Hispanic purchasing at the brand level as well as during the actual purchase process. Dealers will be able to take away key lessons in both their messaging and their sales training to improve their ability to attract and retain Hispanic car buyers.
Key takeaways:
Gain a better understanding of the growth of the Hispanic market throughout the United States and their purchasing power
Understand the value of communicating effectively to the fast-growing Latino population — using both the appropriate language AND tools (mobile apps, etc)
Recruit, train and hire the appropriate type of Spanish speakers to be able to communicate well with local Spanish speakers
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
Enhanced networking: more meetups and fun ways to connect throughout the event
A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
An expo hall with 120+ cutting-edge auto retail solutions
75+ actionable sessions
Masterminds and interactive workshops
And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
Dealership (exclusively for dealers and employees of a dealership)
OEM (exclusively for vehicle manufacturers)
Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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