Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Brett Hall, VP of Sales and Marketing for EMG, will host a session titled How to Tame the Wild West of Streaming Advertising.
With streaming advertising is in its infancy right now, Hall’s session will show how the medium is ripe with “pros” showing dealerships ways to measure the effectiveness of the different campaigns. However, if you’re being shown impressions and other inflated metrics, it’s time to tame this beast with some truth-seeking measures.
This advanced session that will share how to track your streaming viewers through to the actual sale to determine real ROI. Attendees will learn how to use audience and data providers to predict in-market buyers, what inventory is worth buying, and how to use the hyper-fragmented state of today’s streaming inventory to win in your market.
Key takeaways:
Build a solid game plan to predict in-market buyers on streaming services
Find the “hidden gems” in streaming platforms beyond Netflix and Hulu
Track buyers from streaming to the final sale for TRUE ROI numbers
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
Enhanced networking: more meetups and fun ways to connect throughout the event
A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
An expo hall with 120+ cutting-edge auto retail solutions
75+ actionable sessions
Masterminds and interactive workshops
And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
Dealership (exclusively for dealers and employees of a dealership)
OEM (exclusively for vehicle manufacturers)
Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.