Friday, October 18, 2024
HomeMarketing and SalesMarketing and Sales NewsCover the bases…or you’re out!  Nigel Edelshain

Cover the bases…or you’re out!  Nigel Edelshain

In my last two posts (this one and this one) I described a framework for progressing larger sales opportunities that I have had a lot of success with. It is a process described in Robert Miller and Stephen Heiman’s book “Strategic Selling” (now called New Strategic Selling.) In this framework there are four types of people […] 

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